Hershey's® Red Velvet Cake Recipe - Allrecipes.com
Hershey's(R) Red Velvet Cake Recipe

Hershey's® Red Velvet Cake

Recipe by  

"This is a red-tinted chocolate sheet cake with white frosting. It can also be baked in heart-shaped pans."

+ Recipe Box + Shopping List + Menu Print

On Sale Change Settings

Hmm. None of these ingredients are on sale today.

Show ingredients on sale

Sort stores by

Ingredients Edit and Save

Original recipe makes 1 - 9x13 inch pan Change Servings


  1. Heat oven to 350 F. Grease and flour 13x9-inch baking pan.
  2. Beat butter and sugar in large bowl; add eggs and vanilla, beating well. Stir together buttermilk and food color. Stir together flour, cocoa and salt; add alternately to butter mixture with buttermilk mixture, mixing well. Stir in baking soda and vinegar. Pour into prepared pan.
  3. Bake 30 to 35 minutes or until wooden pick inserted in center comes out clean. Cool completely in pan on wire rack. Frost; garnish with chocolate chips, if desired. About 15 servings.
  4. Variation: For heart shapes: Using open-topped heart-shaped cookie cutter (at least 1-1/2 inches deep and 3-inches wide), cut cake into 12 hearts. Frost and decorate as directed.
Kitchen-Friendly View

Reviews More Reviews

Most Helpful Positive Review
Feb 12, 2003

This cake is well worth the cost of a few bottles of red food coloring! I used real butter, and followed the recipe to the letter, including the store-bought frosting, which I normally don't like. BTW, Pillsbury Vanilla frosting is actually pretty tasty and went perfectly with the mild flavor of this cake. I did need about 1 1/2 containers of frosting, but I also used two large layers and frosted in-between. The finished product is very moist, has a great flavor, looks very impressive!

Most Helpful Critical Review
Apr 24, 2008

When I saw the hershey recipe, I thought that I had found a great recipe, afterall it's by Hershey, right? Wrong! There are so many changes that I had to make that I won't be making this cake again! First of all the red food colouring...2 Tbsp is NOT enough. I increased this to 2 oz of red food colouring (two-1oz bottles) -the next thing I changed was the flour, instead of all purpose, I used cake flour, and increased it to 2 1/2 cups, and I increased the butter to 1 cup. Next, I omitted the vinegar, and decreased the baking soda to 1 1/4 tsp -quite simply there is NO need for vinegar, to be used in a red velvet cake as long as buttermilk is in the recipe, buttermilk is acidic enough to get the baking soda to rise. I also decreased the salt to 1/2 tsp. The vanilla gave it a subtle flavour, but normally I do not use vanilla in my red velvet cakes. Lastly, the quantity of cocoa was way too much, red velvet cake should have a hint of chocolate, but not be overwhelming, therefore I reduced the amount to 3 Tbsp. I didn't make it heart shaped, though I'm sure the cake would be gorgeous as a valentines day cake. I didn't use the vanilla frosting or the mini chocolate chips, I chose to use a fluffy white icing that comes from my mom, no cream cheese for this Red Velvet Snob! I truly wish I could have given this cake a higher rank, but after so much time consuming changes, I have to give it a three.


31 Ratings

Jan 29, 2003

This is the ABSOLUTE BEST RED VELVET CAKE recipe I have ever used. I made this for my mother-in-law's birthday and everyone loved it.

Jul 23, 2003

I omitted the red food coloring and used cream cheese icing with chocolate chips; it was delicious.

Nov 05, 2003

This was a great cake. I made it for a Valentine's Day party (not the heart cut-outs as pictured; I stuck to the 9x13 option). Everyone loved it and more people are enjoying it at work today as well! It was such fun to make, and yes, it takes TWO tablespoons of red food coloring - which is basically a whole little bottle! It's moist and pradoxically dense and light. Wonderful cake - the baking soda/white vinegar reaction was so fun!

Jul 25, 2003

I bake cakes for others quite often and was asked to make a Red Velvet cake for a company Valentines Day party. Since I'd never made this cake before, I inquired about a recipe and was referred to this sight by a friend. I found what I thought was a good recipe since it was by Hershey's and had such high ratings. The result was that the cake needed more red food coloring as it was more of a dark pink than red. The feedback from the co-workers was that the cake tasted okay but was VERY dry. I would not make this cake again without some inhancements to make it more red in color and moist. Venus

Jan 29, 2003

Delicious and moist..beats all others.

Jan 29, 2003

Growing up, Mom made this cake every Valentines Day. We all looked forward to it & I have fond memories of it, though I haven't had it in years- her recipe is from an old Hershey cookbook. Now I can make it too.


Rate This Recipe

Glad you liked it! Your friends will, too:


  • Calories
  • 456 kcal
  • 23%
  • Carbohydrates
  • 69.7 g
  • 22%
  • Cholesterol
  • 42 mg
  • 14%
  • Fat
  • 18.8 g
  • 29%
  • Fiber
  • 0.9 g
  • 3%
  • Protein
  • 3.5 g
  • 7%
  • Sodium
  • 406 mg
  • 16%

* Percent Daily Values are based on a 2,000 calorie diet.

See More
Subscribe Today!

In Season

A Day To Remember
A Day To Remember

Memorial Day is a time to get together with friends and family for food, fun, and memories.

Potato Salad
Potato Salad

Nothing beats a big bowl of cool, creamy potato salad at your cookout.

Subscribe Today! Only $7.99
Subscribe Today! Only $7.99

Delicious recipes, party ideas, and cooking tips! Get a year of Allrecipes magazine for $7.99!

Related Menus

Sorry, there are no related menus here yet.

Recently Viewed Recipes

Argentina  |  Australia & New Zealand  |  Brazil  |  Canada  |  China  |  France  |  Germany  |  India  |  Italy  |  Japan  |  Korea  |  Mexico

Netherlands  |  Poland  |  Quebec  |  Russia  |  SE Asia  |  United Kingdom & Ireland  |  United States