Moist, light and very fluffy, all a plus. But the lack of any real flavor other than sweet cake mix is definitely a real minus. I had no illusions about this tasting like red velvet cake, so I didn't even bother adding the red food coloring. But I did expect an interesting flavor - milk chocolate, maybe, because of the white cake mix and chocolate pudding? Another thing I expected and this recipe confirmed, is that buttermilk is a real asset in a cake mix (just as it is in most baked goods). In this case, as mentioned above, this meant a light, fluffy, moist cake. I used the batter for cupcakes and topped them with a chocolate cream cheese frosting.
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Moist, light and very fluffy, all a plus. But the lack of any real flavor other than sweet...