It's just a matter of personal expectations, I guess, that account for the variation in reviews of this recipe. This is a basic, standard recipe for Dinette Cake that is quite common and has been around forever, so again, liking it or not is a matter of personal preference because there isn't anything "wrong" with the recipe. I didn't like it and won't tinker with it to make it better or different. It IS fluffy and moist, but it has a coarse, open crumb I found unappealing.
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It's just a matter of personal expectations, I guess, that account for the variation in...