Please don't spoil a great cut of beef by cooking it like this. It will be either braised or steamed, depending on the amount of liquid you use. Prime rib should always be dry roasted. This may be good, but not nearly as good as dry roasted on a rack, baked slowly. The rub sounds fine, though.
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Please don't spoil a great cut of beef by cooking it like this. It will be either braised or...