I made a half recipe for this and instead of using it as a burger rub, I used it as a spice blend for homemade jo-jo potatoes. This spice blend was really quite good. I only made one change and I cut back on the salt only because I didn't want the fries to come out too salty. I just omitted it and sprinkled the fries with salt AFTER I'd tossed them with a little EVOO and the spice blend. Very good. I can't wait to try this on homemade turkey burgers and as a rub on chicken or pork, too!

Nice way to perk up your burgers! I cut this down to 5 servings to give it a try. I used smoked paprika vs. regular and added a little more chili powder. Next time I might mix this into the burger meat vs. rubbing it on the outside of the patty(cutting back on the sea salt). Overall, pretty good.

I think I was expecting something a bit more savory/herby than mexican - the cumin, paprika and red pepper flakes should've tipped me off so my bad for not paying more attention. This recipe was OK. I followed the ingredients to the letter. I think it would make a better taco seasoning than a burger rub. Since the instructions are non-existent, this is what I did: I combined the ingredients and shook them to mix them in a small tupperware bowl. I had some frozen beef patties I got from the market, so I spooned out 6 tbs of the mix into a larger tupperware bowl and moistened the still-frozen patties with water. Then I shook them individually in the bowl to coat them. Using the original wax paper dividers, I stacked them again and covered the bowl, putting them in the refrigerator to marinate for two hours. They were half-thawed when I fried them on the stovetop, and they came out more juicy than usual. Although I didn't care for the flavor that much, the prep method worked out really well. If you're torn between tacos and burgers for dinner, by all means this is a good recipe, but I personally will look elsewhere.

This rub was very easy to prep and took my ordinary turkey burgers to a whole new level! Cooked on my range, the brown sugar caramelized the outside of the patty. Yum!