I think I was expecting something a bit more savory/herby than mexican - the cumin, paprika and red pepper flakes should've tipped me off so my bad for not paying more attention. This recipe was OK. I followed the ingredients to the letter. I think it would make a better taco seasoning than a burger rub.
Since the instructions are non-existent, this is what I did: I combined the ingredients and shook them to mix them in a small tupperware bowl. I had some frozen beef patties I got from the market, so I spooned out 6 tbs of the mix into a larger tupperware bowl and moistened the still-frozen patties with water. Then I shook them individually in the bowl to coat them. Using the original wax paper dividers, I stacked them again and covered the bowl, putting them in the refrigerator to marinate for two hours. They were half-thawed when I fried them on the stovetop, and they came out more juicy than usual. Although I didn't care for the flavor that much, the prep method worked out really well.
If you're torn between tacos and burgers for dinner, by all means this is a good recipe, but I personally will look elsewhere.
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I think I was expecting something a bit more savory/herby than mexican - the cumin, paprika...