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Heinz® Classic Meatloaf


"This comfort food recipe will bring back memories of mom's home cooking and family time around the dinner table. For the ultimate in nostalgia, be sure to serve with a generous spoonful of fluffy mashed potatoes."
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1 h 15 m servings 517 cals
Original recipe yields 6 servings


  • Calories:
  • 517 kcal
  • 26%
  • Fat:
  • 34.2 g
  • 53%
  • Carbs:
  • 28.2g
  • 9%
  • Protein:
  • 23.4 g
  • 47%
  • Cholesterol:
  • 127 mg
  • 42%
  • Sodium:
  • 796 mg
  • 32%

Based on a 2,000 calorie diet

See full nutrition

Nutritional Information

1 Serving
Servings Per Recipe:
Amount Per Serving
  • * Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
  • ** Nutrient information is not available for all ingredients. Amount is based on available nutrient data.
  • (-) Information is not currently available for this nutrient. If you are following a medically restrictive diet, please consult your doctor or registered dietitian before preparing this recipe for personal consumption.

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{{model.addEditText}} Print
  • Prep

  • Cook

  • Ready In

  1. Preheat oven to 350 degrees F (180 degrees C). Heat oil in a skillet set over medium-high heat. Cook onion, celery and pepper until softened, about 5 minutes. Stir in ketchup. Remove pan from heat and divide sauce mixture in half.
  2. Combine one half of the sauce with ground beef, breadcrumbs, egg, salt and pepper. Mix gently. Pat mixture into a lightly greased 9-x 5-in (2 L) loaf pan. Bake for 1 hour or until an instant read thermometer reaches 160 degrees F (70 degrees C).
  3. Rest for 5 minutes. Reheat the reserved sauce mixture. Slice meat loaf and serve with sauce.


  • Twists:
  • Twist 1: For a cheesy treat, top meatloaf with 1/2 cup shredded mozzarella or cheddar cheese.
  • Twist 2: For cook-once-eat-twice convenience, serve sliced warm meatloaf on toasted Kaiser rolls with chili sauce.
  • Twist 3: For more fibre, substitute whole wheat bread crumbs or crushed bran flakes for the regular breadcrumbs.
  • Twist 4: For a Mexican twist, use Heinz Chili Sauce instead of ketchup and stir 1 tbsp chili powder into the sauce mixture.
  • Twist 5: For extra kick, substitute Heinz Hot & Spicy Ketchup for half of the regular ketchup.
  • Twist 6: For a barbecue twist, substitute Heinz Western Grill BBQ Sauce or other barbecue sauce for the ketchup.

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Read all reviews 28
  1. 35 Ratings

Most helpful positive review

Best meatloaf ever.

Most helpful critical review

Heinz Classic Meatloaf Haiku: "Total fall-apart. Sauce nothing special either. Guess I'm glad we tried!" We love meatloaf, and also love (if there are leftovers), making meatloaf sandwiches. Thi...

Most helpful
Most positive
Least positive

Best meatloaf ever.

my favorite meatloaf recipe to date!

I've never been a big fan of meatloaf but I LOVE this recipe! I don't care for celery and my boyfriend doesn't like onions so I just sauté green and red peppers and chopped up jalapeño peppers ...

Surprisingly good, even tho' I had my doubts about the ketchup, er, "sauce." I just couldn't do this with ketchup alone so I added a small amount of water and barbecue sauce. (Dang it was good...

Delicious - I guess that's why the classics never die and this is definitely comfort food at it's best! The addition of some veggies was a nice touch. I did add just a pinch of crushed red peppe...

Amazing! Best meatloaf ever!

Heinz Classic Meatloaf Haiku: "Total fall-apart. Sauce nothing special either. Guess I'm glad we tried!" We love meatloaf, and also love (if there are leftovers), making meatloaf sandwiches. Thi...

I made this exactly to the recipe! It turned out wonderful, my husband who is pretty picky- said that I'd be making this again and how it's the best meatloaf he's ever had. I agreed. Yay, thanks...

After several failed attempts at making my grandmothers meatloaf, I finally turned to this recipe since meatloaf is one of my new husbands favorites. Now our family has a new meatloaf recipe. Th...