"This tastes a LOT like Olive Garden's Italian Margarita. It's not too strong, and it tastes really yummy! It's made to be "on the rocks," so I can't vouch for how it would taste frozen, as I never drink frozen margaritas. I think frozen drinks mask the amazing flavors way too much, and since this is not a strong drink to begin with, it's probably not a good drink to have frozen. But "on the rocks," it is WONDERFUL."