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The Monthly Measuring Cup Trend Report


The “Allrecipes Monthly Measuring Cup Consumer Trend Report” offers a snapshot of what Allrecipes’ dynamic community of food and cooking enthusiasts is cooking and eating on a monthly basis. Information is gathered by analyzing site metrics using internal data bases, Omniture, and data gathered from site surveys. Data is woven into content features highlighting seasonal and holiday activities, plus significant consumer trends. Distributed to the media each month, the Measuring Cup Report also notes interesting member activities and notes upcoming site features.

2009

OCTOBER 2009

Trend of the Month: Flu Outbreak Affect on Holiday Plans—Coastal Party Animals—How Cooks in Your Town Choose Holiday Recipes—Top October Search Terms and Recipes—Calling All Cookie Monsters

SEPTEMBER 2009

Top Five 2009 Holiday Trends—What’s Cooking—Top 5 Recipes—Tricks or Treats for Halloween—Top 5 Halloween Recipes from 2008—Thanksgiving Dinner 101

JUNE-JULY 2009

Summertime Trends: More Than Half of Home Cooks Plan to Can or Preserve, Two–Thirds of American Cooks Growing Their Own Food—What’s Cooking?—Sizzling, Simmering or Deep Freeze Search Terms—Top 5 Recipes—Canning Across America—To Market, To Market–Farmers’ Markets

MAY 2009

Trend of the Month: Weekend Car Vacations Planned This Summer with 54% Saying Food “Very Important” to Choosing the Destination—Sizzling, Simmering or Deep Freeze Search Terms—Top 5 Recipes—Fire Up the Grill—Berry Passionate

APRIL 2009

Trend of the Month: Home Cooking Surges 36% in 12 Months—Sizzling, Simmering or Deep Freeze Search Terms—What’s Cooking Around the World?—Family Time is Mom’s Favorite Gift—Allrecipes iPhone App Downloads Soar

MARCH 2009

Trend of the Month: Does the Environment Outweigh the Economy?—Sizzling, Simmering or Deep Freeze Search Terms—Economical Dinners, Year 2—St. Paddy’s Day Favorites: US and UK—Love That Recipe!—Here Comes Easter

FEBRUARY 2009

Trend of the Month: Fish, No Longer Just for Lent—Quick and Easy Rules—Top 5 Shifting Search Terms: Laissez Les Bon Temps Rouler—A Couponing Community—Top 5 Recipes—New Beverage Pairings—St. Patrick’s Day Alert

JANUARY 2009

Trend of the Month: 20% More Consumers Plan to Cook Healthier in 2009—Top Healthy Recipes—Top 10 Super Foods—Top 5 Shifting Search Terms: Comfort Food—Peanut Butter Treats—Comfort Food Appliances—Staying Home for Valentine’s Day—New Dinner Spinner iPhone App

2008

END OF THE YEAR REPORT 2008

Changes in American Kitchens Survey Highlights—#1 Trend of the Year: Home Cooking—#2 Trend of the Year: Health Concerns—#3 Trend of the Year: Entertaining at Home—2009 Consumer Expectations—Top Search Terms of 2008—Top Decreasing Search Terms of 2008—Top 10 Recipes of 2008

OCTOBER 2008

Trend of the Month: Slow Cookers—Emerging and Decreasing Search Terms—Top Recipes—Halloween Favorites—Weekday vs. Weekend Meals—Cooking on a Budget—Pie Baking—Top Five 2007 Thanksgiving Recipes

SEPTEMBER 2008

Trend of the Month: Brown Bag Lunchtime—Emerging and Decreasing Search Terms—Top Recipes—Term of the Month: Gluten-Free—Top Quick and Easy Family Meals—Northern Exposure vs. Chicago Style—Menu Matching for TV Shows—Halloween Page Preview

AUGUST 2008

Trend of the Month: Hedges Against Future Food Increases—Emerging and Decreasing Search Terms—Most Unusual Recipes—Top Recipes—Gold Medal Cuisine—Back to School Basic (Survey results)—Top Tailgating Recipes—Back to School Page Preview

JULY 2008

Trends of the Month: Budget Cooking Tab, Staycations—Emerging and Decreasing Search Terms—Top Recipes—Inspired Substitutions—Hottest Lunch Box Items—Olympics survey results and top Chinese recipes—Allrecipes Story of the Month: Tony, the Traveling Chef

JUNE 2008

Trend of the Month: Economic Downturn Survey Results—Emerging and Decreasing Search Terms—Top Recipes—Survey Results for Food Cost Savings—Top States for Grilling—Top Search Terms for Backyard Cookouts—Allrecipes Page of the Month: All About Ice Cream

MAY 2008

Trend of the Month: Economic Downturn Influences Grocery Shopping Habits (survey results)—Emerging and Decreasing Search Terms—Top Recipes—Stay at Home Moms Gains New Meaning (Mother’s Day survey)—Favorite Father’s Day Foods (Father’s Day survey)—Top Cinco de Mayo Recipes—Show Me Your Grill—Favorite Recipes from Summer Olympic Countries—Allrecipes Page of the Month: Summer Grilling

APRIL 2008

Trend of the Month: Rising Consumer Prices—Emerging and Decreasing Search Terms –Top Recipes—Ethnic Food Excursions—Mother’s Day Menus—Grilling and Barbecue Season Kick-off—Top Strawberry Recipes—Video of the Month: Cinco de Mayo Cocktails

MARCH 2008

Trends of the Month: Thrifty Cooks, Budget Dining at Home-Ethnic Restaurant-Style— Emerging and Decreasing Search Terms –Top Recipes—Add a Cup of Guinness—March Madness Menus—April Fool’s Day Fare—Green Vegetables for Earth Day—Photo Gallery of the Month: Dessert Cheeseburgers

FEBRUARY 2008

Emerging and Decreasing Search Terms –Top Recipes—Upset Victory for Chili—Cupid’s Cooking Club—Oscar Appetizers—Most Searched for Spices in 2008—Top Irish Recipe—Leftover Easter Egg Recipes—Photo Gallery of the Month: Edible Easter Baskets

JANUARY 2008

Inaugural report—Emerging and Decreasing Search Terms—Emerging Comfort Food Terms—Top Recipes—Healthy Resolutions, Top Diet Search Terms, Diet Recipes—Top Five Dips for Football Watching

 
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