By Scott S, Vice President of Product
As many of you have noticed, we’ve been busy at Allrecipes.com over the last few months bringing our community new features and ways to access all the great recipes you know and love. As the head of “product” here at Allrecipes.com, I share all of your passion for food, great recipes, and how being able to put a new and tasty dish into your arsenal can make you feel like a top chef.
My team and I are dedicated to listening to what you tell us about the site. We use the same features you use, and watch how the whole community uses the features we’re running. We’re ready to help devise new fun and useful tools to make our site and your cooking experiences even better.
Not to beat an old marketing phrase to death, but…
“I’m not only an Allrecipes.com employee, I’m also a member!”
(borrowed from Sy Sperling,
Hair Club For Men, circa 1970’s)
I’ve been an Allrecipes community member way back since the days when there was a separate site for each main ingredient. So when I got the opportunity to come work here and help make the site even better, I jumped at the chance.
Here are some of the things I’ve recently had a hand in developing for our community and how I use them:
In January this year Allrecipes launched the Supporting Membership option. It’s an innovative set of features designed to give our community more power to interact, put a creative spin on favorite recipes, and share ideas and skills with each other.
A new iPhone application – the Allrecipes.com Dinner Spinner – puts the power of Allrecipes.com in the palm of your hand for iPhone and iPod Touch fans. So far it’s been a big hit, with more than 1.2 million downloads since it was released in December 2008. I find this app useful way to introduce myself to new recipes I wouldn’t have thought to look for on my own—or a great way to kill a few minutes and find ideas for dinner while I’m waiting for my wife!
Blogs – We all have something to say, especially about or favorite foods, our mad skills in the kitchen, or our funniest kitchen disasters. It’s part of what makes Allrecipes.com great! I’ve got more than a few stories to share. Knowing you can tell those stories to an audience of 10 million people who share the same passions is the reason we thought it would be terrific to bring you the opportunity to write blogs. Look for improvements coming soon to this feature based on your feedback!
Customize a Recipe – You’ve made this the most popular new feature! Everyone has their own twists for how they like to make even the most tried and true recipes. A pinch of this, a dash of that. It’s what makes a recipe your own! Tweak a recipe and save it your way for future reference and get that perfect balance to make it just like you and your family likes it. I’ve personally got 3-4 versions of my family’s special spaghetti sauce saved to remind myself how I made the last batch so great (or terrible) so I can continue to perfect it. (It’ll get there someday, Nana!)
New Advanced Print – Advanced print options include several cool features, including the ability to format the page size for full page or index cards, include nutrition information, personal notes, or add your favorite reviews. You can also create your own recipe titles or categories, select the recipe photo that best showcases the recipe and choose a design theme to make it your very own These print options are there so you can showcase your dish for a special occasion, or add to your personal Allrecipes cookbook or recipe box.
Beverage Pairing – What wine goes best with fish? What cocktails are good to serve with Spanish recipes? You can find it here with recommended beverage pairings for wines, cocktails, and non-alcoholic drink recipes for nearly all of our top rated recipes. (Who knew that Stella Artois doesn’t go with everything?!?!)
Most importantly, features like the Supporting Member blog are meant to inspire conversations between Allrecipes community members with shared interests – so leave me a comment to tell me (and the community!) about your favorite (or not so favorite) parts of the site. Or just to share your story about Allrecipes.com and how you use it. I’d love to hear your thoughts, and I appreciate advice from my fellow community members on how to make the site even better!