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February 2013 Measuring Cup Trends Report 
Mar. 6, 2013 10:29 am 
For the full report, see our Fresh Bites Blog

February 2013 -- March may arrive like a lion or lamb, but St. Patrick’s Day and March Madness basketball are guaranteed on the calendar. Easter keeps to its own schedule and comes early this year. For the February issue of the Measuring Cup Trend Report, Allrecipes researched cooking behaviors surrounding each event for the following delicious insights.

INSIGHT 1: Slam Dunk! Apps and Basketball Fans

Appetizers and snacks scored winning buckets with fans from 4:00 PM to 11:00 PM on March Madness game days, with Buffalo Chicken Dip hitting the #1 spot among all 15 college basketball towns.*

1. Buffalo Chicken Dip
2. Delicious Egg Salad for Sandwiches
3. Guacamole
4. Best Spinach Dip Ever
5. Sweet Bacon Crackers 

INSIGHT 2: Most ‘Crazy About Apps’ Town?

If appetizers are the snack of choice during March Madness, of the 15 college towns* with teams in the tournament, basketball fans in Bloomington, Indiana, are most likely to chow down on them. In this city, appetizer recipes are 10 times more popular per capita, (one appetizer page view for every 23 persons), compared with Athens, Ohio, where there’s only one appetizer page view for every 223 persons.

INSIGHT 3: Boston #1 for St. Patrick’s Day Dishes

In Boston, where close to one-quarter of the population claims Irish-American heritage—the most of any U.S. city—four of the top five St. Patrick’s Day recipes are a variation of Corned Beef and Cabbage. No surprise: the first St. Patrick’s Day celebration in North America took place in Boston in 1737.

1. Corned Beef and Cabbage I
2. Slow Cooker Corned Beef and Cabbage
3. Irish Boiled Dinner (Corned Beef)
4. Corned Beef Hash
5. Irresistible Irish Soda Bread


INSIGHT 4: No Takers in Ireland

Contrary to popular opinion, in Ireland, corned beef and cabbage is not a traditional St. Patrick’s Day dish. But on this side of the Atlantic, Allrecipes home cooks prepare it coast-to-coast!


INSIGHT 5: Forget Corned Beef & Cabbage for Southern Cooks

Unlike in the Northeast and West, home cooks in the South and Midwest are least likely to prepare corned beef and cabbage for St. Patrick’s Day. Instead, on March 17, the top three recipes in the South are Irish Eggs, Irish Breakfast, and World’s Best Lasagna, while in the Midwest, they’re Reuben Sandwich II, St. Patrick’s Chocolate & Mint Cheesecake Bars, and Slow Cooked Corn Beef for Sandwiches.

INSIGHT 6: Ham, I Am for Easter!

Home cooks may not like green eggs with their Easter ham (apologies to Dr. Seuss), but they prepare more ham for this holiday than any other.


 Top 5 Most Popular Easter Recipes in 2012

1. Honey Glazed Ham
2. Carrot Cake III
3. Braided Easter Egg Bread
4. Peanut Butter Easter Eggs
5. Hot Cross Buns 

*2012 March Madness “Sweet 16” Cities: Athens, Ohio; Bloomington, Indiana; Chapel Hill, North Carolina; Cincinnati, Ohio; Columbus, Ohio; East Lansing, Michigan; Gainesville, Florida; Lawrence, Kansas; Lexington, Kentucky; Louisville, Kentucky; Madison, Wisconsin; Milwaukee, Wisconsin; Raleigh, North Carolina; Syracuse, New York; and Waco, Texas

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