A New Look for the Allrecipes Logo!
Jun. 9, 2009 7:01 pm
Updated: Jul. 24, 2009 2:43 am
Hi, I’m Jeff C. and I head up the creative department at Allrecipes. You probably recognize the spoon logo that we’ve had since 2000. Recently, we decided it was time for an update and we’re just days away from launching something new.
We’re keeping the spoon, but moving it from between the words “all” and “recipes” – the “dot” of dot.com is now in the spoon handle. The letters are softer and more rounded and we’ve gone back to orange letters for Allrecipes.
In creating a new design, we looked at Allrecipes’ logos over the years. Here’s a brief history of the Allrecipes logo. The site was first launched in 1997 as “Cookies.com.” Shortly after, we launched “MainDishRecipes.com” and “SideDishRecipes.com.” In 1998, everything came together when Allrecipes.com was officially launched, with a recipe box logo. (See below.) That image dates to our “country kitchen look” and was designed by Yann Oehl. Soon after, we went with just the recipe card look.
In 2000, we redesigned the logo again, adding the spoon – this is the one we’ve been using ever since.
We’d love to hear what you think of our new Allrecipes.com logo. Post a comment and let us know.
First Allrecipes Logo - 1998
Allrecipes Logo 1999 to 2000
Allrecipes Logo 2000 to 2009
NEW! Allrecipes Logo June 2009