This has the same texture as cake mix, very soft and moist. If you want something a bit more dense or a cake to carve, this is NOT your cake. I used Hershey's special dark cocoa and followed the recipe exactly. I also used whole fat buttermilk. One full recipe made 24 mini cupcakes, 12 standard cupcakes, and 1 6"x2" cake. It's not overly sweet, and I topped the cupcakes with strawberry swiss meringue buttercream and used the 6x2" cake to make a black forest cake. This peeled away from the cupcake wrappers just fine, but next time I'm going to grease my cake pan more generously since some of the bottom stuck to the pan.
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This has the same texture as cake mix, very soft and moist. If you want something a bit more...