This is in response to Raedwolf’s bog on March 19 which has had many, many comments posted.
I’ve been on this site for nearly four years, and I consider myself to be an ACTIVE member of Allrecipes. I’ve posted reviews and uploaded photos on nearly 1,100
recipes (excluding the ones that I’ve done on AR’s global sites). I’m proud to say that I have been one of Allrecipes Allstars Ambassadors since inception of the program. And to clear something up, I have
NEVER received an apron or an oven mitt from Allrecipes! I’m still using my old, beat up pink Celestial Seasonings apron that I bought at their plant in Colorado years ago.
As most of you know, ownership of this site changed, and along with that, changes have occurred in how the site is run and its format. That’s not so different from
the rest of corporate America, is it? Sure, we all have our opinions on whether or not the changes were the best for the site, but understand, change is inevitable, and it will continue to occur.
Allrecipes offers features that I don’t see on any other food site in the U.S. and at no charge to users…we
all need to appreciate that. Obviously, Raedwolf’s
blog hit a nerve with many people, and honestly, his first paragraph somewhat offended me.
I think he made some valid points and expressed his opinions well on GMO’s, a hot topic of great importance these days. That’s his prerogative and a good topic for a blog.
But it should not have been prefaced by criticizing the Allstars program and calling the ambassadors
That was uncalled for, and simply is not the case.
What the heck is that all about anyway???
Please understand how this program operates. Most months there are sponsors; i.e., advertisers who pay the bills for this site. The ambassadors are asked to prepare
sponsor’s recipes, review them, and post photos. And occasionally, not always, write a blog for that sponsor. For March, Mazola is the sponsor, and people are blogging to fulfill their program activities. That’s why you’re seeing Mazola blogs right now,
the deadline for submission was this week.
If we don’t like the sponsor’s recipes, we don’t rate them highly…there's
no retribution for that. If we have problems with the brand itself, we communicate that to Allrecipes and in some situations, just opt out of writing a blog altogether. We also fill out a sponsor’s survey after the activity is completed, and respond honestly
with how we feel about their products. We simply do not endorse Mazola because they sent us a bottle of corn oil. We are not SHILLS as Raedwolf called us, and we are not CORPORATE PAWNS as one community member commented.
Let me be very clear by saying that I am NOT a blogger. I do it when I’m asked to do it as part of the Allstars program, and in the past, would post my blog on Allrecipes.
Not sure why, but there appears to be a resentment among a group of community members toward this program and its participants. Does somebody want to do a blog on that and clear it up because I really don’t get it? This is not an exclusive group of special
people, anybody can apply to the program, we’re all just community members, like the rest of you, who have volunteered our time.
I read a blog comment not long ago that if a blog was being written by an ambassador for a sponsor’s product to state it right up front, so this person wouldn’t even
have to read it. How sad and denigrating to those who have taken the time to write a blog to complete their activities. That single comment, that attitude, forced me to set up my own external blog which I did this week. And understand, it was not an easy
thing for me to set up. However, I no longer felt comfortable in posting a blog that nobody on this site wanted to read.
The Allrecipes Allstars Brand Ambassadors program is comprised of people who genuinely care about this site, use it, support it, promote it, love cooking, and enjoy
the camaraderie among its members. I would ask that you don’t demean any of us or criticize us simply for being part of this program. It’s voluntary, we do it because we enjoy it, we don’t get tons of free merchandise like many think, and you’re more than
welcome to fill out an application to join us. We would encourage you to do so. Trust me, you just might find out it's fun. Be honest, be kind, be considerate, and lighten up,