Just Because It Says Butter On The Label... - Swampy's Kitchen Blog at Allrecipes.com - 272614

Swampy's Kitchen

Just because it says butter on the label... 
 
Apr. 11, 2012 9:02 am 
Updated: Apr. 19, 2012 10:14 am
While I was out driving with the family the other day, we started talking about butter. Not exactly a typical topic of conversation but not out of the ordinary either in that I have one of those families where we will happily talk about food instead of the Kardashians and their ilk. We were actually trying to come up with sayings about butter like “She must be butter cause she’s on a roll” or “He’s smooth as butter.” when my wife asked why so many things that aren’t butter say that they are butter ? It was a very good question and it did give me pause for thought and almost made me miss my exit too. It also led me to ask why so many products out there try to ride Butter’s coattails ?
 
All you have to do is look in my fridge or look in my pantry or look on my spice rack to know that I have a lot of products that claim to be butter but really aren’t. I have apple butter, cinnamon apple butter, maple butter, mango butter, banana butter, avocado butter, pumpkin butter, chipotle lime butter and three different kinds of peanut butter (regular, white chocolate & dark chocolate). I even have a tub of half eaten stuff that claims you can’t believe that it’s butter left over from my DIE-t but we can all believe it’s not butter so that one really doesn’t count. All of these items and more have butter in their name but they really aren’t honest to goodness 100% creamery butter made from cows. All of these products and more want you to think that just because they spread smoothly that they are like 100% creamery butter. All of these products and more want you to think that they have that same quality  that 100% creamery butter has. All of these products and more want you to believe that by seeing the word “butter” in their name or product description that you will immediately begin to have warm feelings from your youth just through word & sensory association.
 
Sadly, the fact of the matter is, they aren’t 100% creamery butter. You can’t substitute any of them successfully for 100% creamery butter either. Can you imagine using a pumpkin butter in the Beurre Blanc for your filet of sole ? How about putting avocado butter on your pancakes or waffles just before pouring on the maple syrup? I don’t know about you but I know I’m not about to try and fry an egg in peanut butter and I think, no I know, my Grandmother would come back from the grave to haunt me if I ever tried to put mango butter in her Holiday Spritz Cookies recipe. Let’s face it, using non-butter “butter” in place of 100% creamery butter isn’t even something they would do on one of those bizarre reality cooking shows you see on TV these days.
 
So just because it says “Butter” on the label doesn’t mean that it’s real 100% creamery butter or that it’s even good which begs the question, do they sell “Trump Butter” ?
I am an Allrecipes Allstar Brand Ambassador(a voluntary position) and I’m not compensated for my work with Allrecipes.com. Products received from advertisers are only used for experienced-based reviews on Swampy’s Kitchen & Behind The Shades. The reviews, content and opinions expressed in this blog are purely the sole opinions of Doug Matthews. This blog was written in support of the Wisconsin Milk Marketing Board and ’s Dairy Farmers and their GO BOLD WITH BUTTER campaign.
Wisconsin Butter
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Comments
Apr. 11, 2012 9:15 am
Hi, Doug - I just happen to be looking at the new butter blogs and saw your comment that you just posted a new blog. Anyway, I know what you mean about all of those fruit butters! I was SO DISSAPOINTED, when I bought both pumpkin and apple butter to find out there was nothing buttery about them. I wondered to, why do they add that word? Not the taste, texture, or anything is of a butter consistency. Btw ~ I tried your soup the other day. I loved the flavor, but boy was it spicy and hot! Then again, I am a wimp about both. I am going to try it again and cut back the heat. I just loved everything else about it.
 
Apr. 11, 2012 9:22 am
Hi Sarah - fruit butters confuse the hell out of me - i really don't know what to do with them myself either. Glad you liked the soup. I have to cut back on the spice when I make it for the kids but they are getting more adventurous. Thanks for commenting.
 
Apr. 11, 2012 9:26 am
Fruit butters are perfect for scones which are made with lots of the real thing.
 
Apr. 11, 2012 9:30 am
Hi Marie C. - yes scones are and yes - I will try that combo this weekend. Now which of my butters to use ???? Thanks
 
Apr. 11, 2012 10:59 am
Wow butter is a very hot topic on this blog!!! I agree with you...what's the deal??? Butter is butter, period! So I think a campaign should be launched to end the horrible marketing ploy to dupe us into buying "non-butter" products!! No more "apple butter" instead it should be named "apple-spread", and so on... Oh and I can't agree more about the Kardashian's...WHEN WILL IT END????
 
Apr. 11, 2012 11:08 am
Hi p and q - yes, quite the influx of butter blogs this month so far and there will be more....and the papr told me yesterday that E! is planning on extending the Kardashians from 30 minutes to 60 minutes soon....the horror....
 
AZ 
Apr. 11, 2012 3:39 pm
Doug, I agree. BUT I love fruit butters and nut butters both. Nothing like homemade apple butter in the fall.
 
Apr. 11, 2012 4:05 pm
I am not so offended by apple butter or avocado butter, since they are usually used to compliment something made with creamery butter. But I do object to all those impostors lurking in the dairy aisle, that could be used to lubricate your car engine!
 
Apr. 11, 2012 5:57 pm
Hi AZ - I like them too but they just aren't butter - they should be called something else.
 
Apr. 11, 2012 6:00 pm
Hi BigShotsMom - good point on the use of the fruit butters but I would be scared to put that stuff in the yellow tub in my car's engine because I really like my car.
 
Bibi 
Apr. 12, 2012 3:42 am
Food for thought....great blog, Doug!
 
Apr. 12, 2012 6:12 am
Thanks Bibi
 
Rae 
Apr. 12, 2012 7:52 pm
I never thought about why they use butter in the names of those things. Oh but a peanut butter and apple butter sandwich is yummy!
 
Bibi 
Apr. 13, 2012 4:17 am
Doug, great blog! I can't imagine what it must be like to have a whole family of foodies--what fun!
 
Apr. 13, 2012 5:26 am
Hi Rae - I have been known to make a Peanut Butter & Banana Butter sandwich every now & then. It's kind of like an Elvis impersonator.
 
Apr. 13, 2012 5:27 am
Hi Bibi - thanks - my wife & girls like to talk about food and my son just likes to eat it and eat it and eat it....
 
Apr. 16, 2012 6:59 am
Good point on all the "butters" out there. Never really thought about it but very interesting... And Avocado Butter? I am a foodie and read cookbooks like they were novels. Why have I never heard of this product?? I love avocadoes. There's just no substitute for the real thing, and I won't make it if I can't use butter. My only deviation from that is that I like coconut oil in some baked goods and will use it if the flavors are a good match (only use extra virgin coconut oil which has a light coconut flavor). And speaking of Elvis and PB&Banana sandwiches. True story; Elvis was my 4th cousin. Too bad I didn't get any of his talent. : )
 
Apr. 17, 2012 9:23 am
I don't know about the other fruit butters, but I always that that apple butter got its name because it's made from Apples and Butter. At least the recipe I have uses those ingrediants, as well as a little cinnamon and spices.
 
Apr. 17, 2012 12:21 pm
My grandmother used to make the most awesome apple butter on the planet. I wish I had that recipe :( There are more than few wahines who might disagree with the use of mango butter. One of my Maui friends has made it as Christmas gifts for decades :)
 
Apr. 18, 2012 5:12 am
"Butter" is a consistency term, in this case - not an ingredient. We had this discussion at my house too, LOL
 
Apr. 18, 2012 5:16 am
Apple Butter, around here, is also known as Black Butter.
 
ibbz 
Apr. 18, 2012 8:07 am
I'm a Wisconsinite and love my butter, the real thing. I spent many years on a farm when I was a girl and we had fresh butter and whole milk right from the cows every day. Now the grand daughters "make" it for us every once in a while. Just shake up some milk till your arms fall off! I agree about "butter" being a consistency term also.
 
Apr. 18, 2012 3:12 pm
The best I have ever tasted is Kerry Gold from Ireland. It is so creamy. And I do not agree butter is just butter. It's the best. Interesting read.
 
Apr. 19, 2012 10:06 am
I go away for a couple of days and I suddenly have comments on a blog I left for dead - pretty cool - thanks guys
 
Apr. 19, 2012 10:09 am
Hi wisweetp - how's it going ? Sorry for the delay in responding. I like coconut oil for the flavor too and now I am ALL SHOOK UP to know that you are related to Elvis !
 
Apr. 19, 2012 10:10 am
Hi Valerie - that's very possible - I have to admit, I haven't checked the label. Come to think of it, my kids made apple butter in grade school. I should ask them. Thanks for stopping by.
 
Apr. 19, 2012 10:11 am
Hi mauigirl - you can have that friend of yours send me some mango butter any time she likes. I may not use it like butter but I'll find a way.
 
Apr. 19, 2012 10:12 am
Hi What's for dinner, mom? - consistency is what we decided too but it didn't work for the purpose of the blog....or maybe it would have been better ? Hmmm.....
 
Apr. 19, 2012 10:13 am
Hi ibbz - I am so jealous of people who can get butter straight from the cow. I get mine straight from Shop Rite or Kings.
 
Apr. 19, 2012 10:14 am
Hi jan - Kerry Gold from Ireland - I promise to keep my eyes open for that one - thanks and thanks for stopping by.
 
 
 
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Doug Matthews

Home Town
Princeton, New Jersey, USA
Living In
Mendham, New Jersey, USA

Member Since
Mar. 2000

Cooking Level
Expert

Cooking Interests
Baking, Grilling & BBQ, Stir Frying, Slow Cooking, Asian, Mexican, Southern, Healthy, Kids, Quick & Easy

Hobbies
Gardening, Reading Books, Music, Charity Work

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About Me
My mother decided early on that her sons would never have to rely on someone to feed them so we all learned to cook at an early age. I really started to branch out when I moved out west to Denver, SF & Dallas. Combine that with extended business travel to Louisiana & my growing love of spices and you get a real mix of flavors.
My favorite things to cook
Love to make cajun food with my favorites being crawfish pie, alligator stew & alligator chili - I go nuts on Super Bowl Sunday
My favorite family cooking traditions
We didn't have a lot of traditions per se but you could count on pancakes or waffles on sundays - dad making scrambled eggs twice a year on christmas morning & mother's day - veal parmagiana on christmas eve, Thanksgiving with Grandma Matthews and any menu of your choice on your birthday. We weren't a spicy family so I learned a lot of good strong basics in the kitchen from Mom that I have carried over into my cooking today.
My cooking triumphs
I love to experiment with variations of dishes I try around the country. My biggest success is here on allrecipes where I had 2 recipes published in the same cookbook - Southwestern Turkey Soup & Curried Carrot Soup. I think my corn muffins are a great starting point and my alligator chili has become a much requested Super Bowl favorite.
My cooking tragedies
There have been a few times in the past where I tossed everything and took everyone to a restaurant instead. I'm not too proud to say my cooking is awful when it really is.
 
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