Does advertising ever fail?
Jun. 19, 2011 6:47 pm
Updated: Jun. 20, 2011 9:28 pm
It was oohhhh so long ago when whomever produces the product came out with a soft margarine spread, "I Can't Believe It's Not Butter." Sorry, while that is a "trademark," I can't think who makes it, nor do I care right now!
Enter the advertising campaign, and the "spokes person" Fabio (who as I recall said little to nothing in most ads!) The commercials were SO STUPID I felt them to be an insult to my intelligence, such as it is! I had decided that I would NEVER buy the spread,
due to the advertising!
It must have been a good 10-15 years before I was faced with two choices ( I was visiting "back home,") Use this detested product, or use nothing! Time to bite the bullet...
I'm ashamed to admit, that for a soft spread, I've bought nothing else since, and often think that it truly does taste better than modern day "butter." Now, I'm not attempting to advertise the product... just attempting to make a point! Had there been a better
advertising campaign in the beginning, I guess I would have started using the spread 10yrs sooner!
So, while I'm much more critical of "idiotic" advertising these days, I guess I've become not more tolerant of the insulting advertising, but perhaps just a little more likely to go out on that limb and try the "newer and better..." Once, at least (presuming
that I've a coupon, AND it's on sale!)
Meantime, I try to be a "savvy" shopper, try what I wish, refuse to buy a 2nd time if I'm not happy with it!
More later, friends... be well, be happy, be crazy (in a "smart" fashion!)