Does Advertising Ever Fail? - Stevie's Crazy Kitchen Blog at Allrecipes.com - 240431

Stevie's Crazy Kitchen

Does advertising ever fail? 
 
Jun. 19, 2011 6:47 pm 
Updated: Jun. 20, 2011 9:28 pm
It was oohhhh so long ago when whomever produces the product came out with a soft margarine spread, "I Can't Believe It's Not Butter."  Sorry, while that is a "trademark," I can't think who makes it, nor do I care right now!

Enter the advertising campaign, and the "spokes person" Fabio (who as I recall said little to nothing in most ads!)  The commercials were SO STUPID I felt them to be an insult to my intelligence, such as it is!  I had decided that I would NEVER buy the spread, due to the advertising!

It must have been a good 10-15 years before I was faced with two choices ( I was visiting "back home,")  Use this detested product, or use nothing!  Time to bite the bullet...

I'm ashamed to admit, that for a soft spread, I've bought nothing else since, and often think that it truly does taste better than modern day "butter."  Now, I'm not attempting to advertise the product... just attempting to make a point!  Had there been a better advertising campaign in the beginning, I guess I would have started using the spread 10yrs sooner! 

So, while I'm much more critical of "idiotic" advertising these days, I guess I've become not more tolerant of the insulting advertising, but perhaps just a little more likely to go out on that limb and try the "newer and better..."  Once, at least (presuming that I've a coupon, AND it's on sale!)

Meantime, I try to be a "savvy" shopper, try what I wish, refuse to buy a 2nd time if I'm not happy with it!

More later, friends... be well, be happy, be crazy (in a "smart" fashion!)
 
Comments
Jun. 20, 2011 7:49 am
Well when 'Always' came out with the slogan "Have a Happy Period, Always" I felt like my head would explode, everytime I saw it I wanted to go PMS on their marketing department, of course that could have actually been PMS. Obviously a man came up with that idea, however a starter man is in charge now, because they have abandoned that campaign. The fact that there is still no chocolate in the package proves there is not a woman in charge..
 
Keri 
Jun. 20, 2011 9:00 am
Stevie - if you like "I Can't Believe It's Not Butter", you should try Brummel and Brown spread! It's fantastic AND it's a little healthier for you than the I Can't Believe stuff. I'm like you, though. Whenever I see a "stupid" commercial, I vow never to use the product. Some examples: Geico insurance, Allstate insurance, and Vitamin Water. (p.s. I'm sitting here ROFLMAO at laughingmagpie's comments up above!)
 
Jun. 20, 2011 9:11 pm
I so agree with you! And LMP! My current pet peeve is the fact the volume is so much higher on commercials than on programming. Which makes me want to throw something at the TV when the most recent Orville Reddinbacher comes on with that idiot woman screeching that Chris Angel changed the bag into a bowl Just how dumb do these ad companies think we are?
 
Jun. 20, 2011 9:28 pm
Thanks so much for the chuckles... I really needed a good laugh! LMP, I've seen ads for that product, but ignore little else (not a product I'll ever need LOL) Keri, I've wondered about B&B spread... see coupons for it, and often "on sale," two of my fav things! BSM, I'd wondered about the volume issue... it was explained to me thus: when commercials come on, you run into the kitchen or powder room... Higher volume allows you to still hear the commercial! Dumb, huh? Be well, friends!
 
 
 
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Stevie crazycook

Home Town
Lansing, Michigan, USA
Living In
Phoenix, Arizona, USA

Member Since
Feb. 2008

Cooking Level
Expert

Hobbies
Quilting, Gardening, Music

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About Me
Started cooking many years ago, and learned as I went. First meal may have been "steak & chips" at age 15, in Birmingham England, where I lived for several years. Mostly grew up in MI, transplanted to the desert 30yrs ago, or so. Favorite cookbook is "Better Homes", also enjoy "Great British Cooking, a well kept secret." Hesitate to call myself "expert," but friends do rave...
My favorite things to cook
Italian has been my "specialty" for some time, and my "signature" meal is Lasagne, salad, garlic bread, which I first made 20yrs ago... from SCRATCH, very first time I made it. (Never again, folks...) Now start with a big jar of sauce!
My favorite family cooking traditions
Thanks to my heritage, I have enjoyed trying foods from different cultures. We still have beer battered fish, and chips of course; ground meat dishes often, chicken occasionally, pork too. I would love to submit a bean dip recipe, however, my ex who gave me the original has passed, and I have no way to verify that it didn't come from another source! I also enjoy British cooking (with a few yankee twists) and once made Plum puddings, also known as Christmas puddings, as far as I know... what an ordeal that was, but well worth the effort. Today, there is mail order!
My cooking triumphs
Greatest triumph was not too long ago, when I held a sit down dinner for 12, Lasagne being the entree. It was a fund raiser I chose to sponsor, and am proud to say that "we" raised over $1000 from that meal alone, minimum donation being $25. All proceeds collected were donated; my partner and I provided the meal and beverages.
My cooking tragedies
MEATLOAF of all things! Went through a stage of "winging" it each time, and I pulled one after another out of the oven that were almost unedible. As yet, not too big on baking... no sweet tooth here! Have dabbled, but find doughs/pastries especially difficult, perhaps as it's 90 degrees in my kitchen much of the year.
 
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