OK, I really hope my review will help everyone making this... first off, I have made it two ways... the first was to the letter, as written. And as many have reviewed, it is extremely dense, and not very pumpkin-y, but still a solid 3 1/2 stars. I then changed it up, and added in 1/2 c. applesauce (one of those little cups that come in the multi-packs is conveniently exactly 1/2 cup!) and got rid of the spices and simply used 1 and 1/2 tsp. of pumpkin pie spice. I used my electric mixer on HIGH for at least a minute, giving the batter a heavy "mousse" like texture. Used loaf pans as well as muffin pans, and baked MUCH LONGER than called for... over 45 minutes instead of the 20-25 called for, and the loaves could actually have been good with five more. Five stars all the way with my revisions. Just a tip to all - go ahead and taste the batter. It will give you a very good idea of how it will taste when cooked, and give you the opportunity to play with adding more spice to your liking. As this doesn't have any raw eggs in it, you don't have to feel guilty about doing it! Good luck everyone!
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OK, I really hope my review will help everyone making this... first off, I have made it two...