I made this cake three times, and am basing my review on the first prep, when I followed the recipe exactly. It was all right, but it wasn't quite what I wanted. I wanted more of a pronounced cocoa taste and it was a little dry. The second time I made it, I substituted 3/4 cup canola oil for the shortening, decreased the red food coloring to one ounce, and increased the cocoa to 4 Tablespoons. Remembering what another reader posted about streaky chocolate, I mixed the cocoa with the dry ingredients and mixed the red food coloring with the buttermilk. It was much simpler this way, and was exactly what I wanted. The frosting listed above might be traditional in most of the US, but for better or worse, in my part of the US, red velvet cake is served with cream cheese frosting, so that's what I made the second and third times. The "traditional" cooked frosting turned out just fine, and I liked it, but the woman who requested red velvet cake wanted cream cheese, so cream cheese she got.
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