This is the chocolate cake I've made for at least 20 years and it was at one time called "Hersheys Deep Dark Chocolate Cake". As others have said it's on the back of the Hersheys cocoa can, and is now called, "Perfectly Chocolate, Chocolate Cake". Whatever you call it, its easy, always moist if you don't overbake. I bake mine in a 9x13 pan for 35 minutes @ 350 degrees. I frost it with 'French Silk Frosting' also on this website. Ours usually doesn't last for three days so I can't say if it tastes better then or not. My family who are not that fond of cake, gobble this one right up. I made one last night for my two sons and my birthdays.
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This is the chocolate cake I've made for at least 20 years and it was at one time called...