Heinz® Classic Meatloaf Recipe - Allrecipes.com
Heinz(R) Classic Meatloaf Recipe
  • READY IN hrs

Heinz® Classic Meatloaf

Recipe by  

"This comfort food recipe will bring back memories of mom's home cooking and family time around the dinner table. For the ultimate in nostalgia, be sure to serve with a generous spoonful of fluffy mashed potatoes."

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Ingredients Edit and Save

Original recipe makes 6 servings Change Servings
  • PREP

    15 mins
  • COOK

    1 hr

    1 hr 15 mins


  1. Preheat oven to 350 degrees F (180 degrees C). Heat oil in a skillet set over medium-high heat. Cook onion, celery and pepper until softened, about 5 minutes. Stir in ketchup. Remove pan from heat and divide sauce mixture in half.
  2. Combine one half of the sauce with ground beef, breadcrumbs, egg, salt and pepper. Mix gently. Pat mixture into a lightly greased 9-x 5-in (2 L) loaf pan. Bake for 1 hour or until an instant read thermometer reaches 160 degrees F (70 degrees C).
  3. Rest for 5 minutes. Reheat the reserved sauce mixture. Slice meat loaf and serve with sauce.
Kitchen-Friendly View


  • Twists:
  • Twist 1: For a cheesy treat, top meatloaf with 1/2 cup shredded mozzarella or cheddar cheese.
  • Twist 2: For cook-once-eat-twice convenience, serve sliced warm meatloaf on toasted Kaiser rolls with chili sauce.
  • Twist 3: For more fibre, substitute whole wheat bread crumbs or crushed bran flakes for the regular breadcrumbs.
  • Twist 4: For a Mexican twist, use Heinz Chili Sauce instead of ketchup and stir 1 tbsp chili powder into the sauce mixture.
  • Twist 5: For extra kick, substitute Heinz Hot & Spicy Ketchup for half of the regular ketchup.
  • Twist 6: For a barbecue twist, substitute Heinz Western Grill BBQ Sauce or other barbecue sauce for the ketchup.

Reviews More Reviews

Most Helpful Positive Review
Aug 07, 2012

Best meatloaf ever.

Most Helpful Critical Review
Nov 16, 2014

Heinz Classic Meatloaf Haiku: "Total fall-apart. Sauce nothing special either. Guess I'm glad we tried!" We love meatloaf, and also love (if there are leftovers), making meatloaf sandwiches. This particular meatloaf totally fell apart, so we ate meat-crumbles w/ the ketchup-ey 1/2 reserved "sauce" over baked potatoes and broccoli. I liked the sauteed veggies that went into the meatloaf, but w/o additional seasoning/spices, this just had very little flavor, and a far cry from a meatloaf texture.

Feb 17, 2013

my favorite meatloaf recipe to date!

Oct 08, 2013

I've never been a big fan of meatloaf but I LOVE this recipe! I don't care for celery and my boyfriend doesn't like onions so I just sauté green and red peppers and chopped up jalapeño peppers (for a little kick) in the ketchup sauce. I also use the whole sauce to mix in with the meat rather than just half of it, along with meat loaf seasoning. All this makes for a very flavorful and moist loaf that you don't really need to put anything on it. Another trick of mine is to use the royal Hawaiian sweet rolls for the bread crumbs. The sweetness of the rolls really compliments the spicy and saltiness. Also tried this recipe with ground turkey, tastes awesome.

Mar 24, 2014

Surprisingly good, even tho' I had my doubts about the ketchup, er, "sauce." I just couldn't do this with ketchup alone so I added a small amount of water and barbecue sauce. (Dang it was good!) I loved that half the vegetable/sauce mixture went in the meatloaf, the other half reserved to serve with the meatloaf. The fact that the recipe included all three vegetables I believe are a must in meatloaf appealed to me, however, after noticing there was no seasoning in the recipe, I felt compelled to add one of my favorite seasoning blends. I scaled this down to two servings for a meal for the two of us with no leftovers. Using just 1/2 pound of ground beef made it impractical to prepare this as a meatloaf, so I made little muffin meatloaves with it, which made five. If you add some seasoning, this is a darned fine meatloaf.

Oct 01, 2014

Delicious - I guess that's why the classics never die and this is definitely comfort food at it's best! The addition of some veggies was a nice touch. I did add just a pinch of crushed red pepper flakes to give it a little kick and I also added a little dijon mustard to the ketchup to up the flavor a little. Overall, perfect served with "Garlicky Potatoes" from this site.

Aug 29, 2013

Amazing! Best meatloaf ever!

Nov 02, 2014

This was very moist and the perfect blend of flavor. My boyfriend had two large helpings and the leftovers went fast. This was good enough to be a signature dish making it again for the second time cant wait love it. I made this again without the Heinz ketchup and it isn't the same it also makes a difference what bread crumbs you use saltine crackers are best or a top of the line bread crumbs none of that granulated crumbs in a can if you do this recipe exactly as stated its awesome any deviation does not work.


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  • Calories
  • 517 kcal
  • 26%
  • Carbohydrates
  • 28.2 g
  • 9%
  • Cholesterol
  • 127 mg
  • 42%
  • Fat
  • 34.2 g
  • 53%
  • Fiber
  • 1.3 g
  • 5%
  • Protein
  • 23.4 g
  • 47%
  • Sodium
  • 796 mg
  • 32%

* Percent Daily Values are based on a 2,000 calorie diet.

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