I followed suggestions from other reviewers and added 2 tbsp brown sugar and let it "marinate" overnight (for almost 24 hours)after rubbing it on the beef. To be honest, I wouldn't recommend letting it rest that long, the herb flavor was good, but EXTREMELY strong. I still liked it but would have preferred it if the flavor were not so strong, but my husband wasn't wild about the strength of the flavor, and my 4 year old (who usually loves grilled beef) wouldn't eat it. My parents did like the flavor of the cold leftovers the next day. If I tried this again, I'd only leave it on for 4-6 hours.
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