I was a bit disappointed in the taste of this cake but one thing for sure, it came out nice and moist and rich in colour. For some reason, I didn't find the taste to be very chocolatey. It seemed a bit bland but maybe it's because I didn't use Hershey's cocoa powder (although what I did use - Fry's - is supposed to be a premium cocoa powder...). Also, I have never made cake with vegetable oil before, but this one definitely had a distinctive taste and aroma that could only be described as odd which I'm sure was due to the oil. I don't think I will make this again and if I do, it will be with many changes - butter instead of vegetable oil, 1/2 coffee 1/2 water, 1/2 brown sugar 1/2 white.
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