I was worried this would be too spicy, but I used this on a roast and it was awesome. My guests all went back for seconds. Thanks!

Holy Cow! This rub is the best thing to pass my taste buds in years! We used it on pork and beef ribs and it tasted different yet WONDERUL on each of them! Thanks for the great recipe!

Wow! This rub was so tasty! I put it on thin slices of chicken and fried in olive oil. My boyfriend and I loved it. The only thing I changed was that I halved the amount of chili powder and black pepper and it wil still pretty spicy. I still have quite a bit of it left and can't wait to try it in something else.

Nice blend of flavors! And it still leaves room to add more heat if you want to. I used about 3 tbsps. to season a batch of vegetarian chili, as I always add cocoa to my chili anyway so it made sense, and worked great! Later I used some as a rub for boneless, skinless chicken thighs and breasts. I browned those and made a chicken, sweet potato, tomato and black bean stew. Oh, I did also use the rub on slices of tofu, but it basically just tasted like dry rub on tofu - won't be repeating that one. Much better suited for meats, stews, chilis, and maybe even some fish. Thanks for sharing!

Very tasty. I used this on salmon. I did decrease the chili powder and pepper down to 1 Tbls because I do not like overly spicy foods. With this reduction it was very tasty. I had used sea salt crystals and wish that they had been ground a little more as I did get a piece of salt during one bite that wouldn't have occured with a finer milling.