HELPFUL TIPS AFTER MAKING THIS FOR SEVERAL YEARS: Worried that other reviewers said this was bland but needed to rid of the buttermilk, so i tried this anyway. Here's what I did and it came out w/much love from my family. First, Grease pan. Definitely mix dry first then liquids in separate bowl. Hand mix only until ingredients are mixed!!! For topping: I doubled it replacing white sugar w/brown sugar. Put half of it in the middle, swirled that. Put the rest on top. GREAT STUFF esp. when you run into one of the swirls. Next time I will DEFINITELY triple the topping (half in middle, rest on top). My husband HATES sweet things (never eats frosting or sweets), and think it will by no means make it sweet but give a NORMAL amount of swirl in a "cinnamon type bread" you get at the store. Update: I ran out of buttermilk and instead used 1T of lemon juice and filled the rest of the cup with milk and it came out the same (also an acceptable substitution). Raisins also work well in the recipe but not needed.
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