I love the texture...soft and moist. I hate to sound cynical, but I think the reason most people are saying this was bland was because they're so used to eating over sweetened pastries that they completely forget that desserts can taste good without being too sugary. This cake is a wonderful cake for kids, as this is just like the cake out of the store and for some reason, kids like that better than fudgy, rich cake. Also, those saying the taste was not rich enough, this is supposed to be a moist cake, not a fudgy cake! I personally thought this was a very nice breakfast cake to eat plain (no frosting please) with a cup of coffee on the side.
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