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LepreKhaun is asking: (3 answers)
Just wondering about the Recipes All Stars Brand Ambassadors. Is it like this: Twinternship = An internship in which the intern is charged with using social media to drive attention to a company and its products. A twinternship is usually an unpaid, temporary position in which a "twintern" will use popular social media outlets, such as Facebook and Twitter, to publicize products and promotions for a business. Also known as a "brand advocate." Investopedia Says: Twinterns usually work as a part of a company's public relations team. Twinternships have gained popularity as a cheap and relatively easy way to communicate a company's brand with younger, tech-savvy consumers. Some companies have even held promotional contests to award similar paid positions to young twinternship hopefuls.

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Last updated: Feb. 4, 2013 8:56 am
Posted: Feb. 2, 2013 3:40 pm
Answered by: LepreKhaun
Feb. 2, 2013 3:46 pm
I am asking because I am interested, but I am not sure if this is what it is?
Cactus Rose
Feb. 2, 2013 3:56 pm
LepreKhaun, although I question your motives for making such remarks, having been a member of this site for all of 2 days, you do bring up an interesting point.
Feb. 2, 2013 4:03 pm
I am so sorry for asking a question.
Feb. 2, 2013 4:10 pm
I think your definition nailed it. We don't get paid at all. We help to promote the different brands that support Allrecipes. We have a great deal of fun, too!
Feb. 2, 2013 4:14 pm
Ask away if you have any more questions!
Feb. 2, 2013 4:26 pm
So Marianne you must be an ambassador. How long have you been in the program? What do you enjoy most about the program? If you are promoting the site for free, why are they so selective just curious?
Feb. 2, 2013 4:33 pm
They are selective, because the ambassadors are representing the site. They don't want to choose representatives who will not reflect the values of the company.
Cactus Rose
Feb. 2, 2013 4:37 pm
LepreKhaun, I'm deeply sorry if I offended you. That was most certainly was not my intention. I also question how ambssadors are selected (obviously, I'm not one of them). As Marianne pointed out, All Recipes needs brands to pay for this website. Should you remain a member, we discuss a lot of things (except religion and politics). We talk about spouses, children, pets, jobs, or lack thereof, laundry and household cleaning issues, and most important, recipes. Welcome to the buzz!
Feb. 2, 2013 4:43 pm
I couldn't have said it better than Jacolyn.
Feb. 2, 2013 4:47 pm
The Ambassadors are not part of the company. What could they do to reflect poorly? It is like the TV shows they have commercials that do not reflect on the view points of the TV programming. Cactus, no problem I am new to this and just wanted to know more.
Feb. 2, 2013 4:51 pm
If you enjoy promoting a website as an unpaid volunteer that ios something for each person to decide on their own. I think it is a clever marketing approach for any website to get unpaid volunteers to promote their site. They should be honest about what they are asking you to do and why. Those performing this role should also be honest in posts they make on social media about exactly what they are being asked to do.
Feb. 2, 2013 4:57 pm
Also, if they are concerned about what the ambassadors says or does then why don't they pay a person that will positively promote the website.
Cookin Up A Storm
Feb. 2, 2013 5:17 pm
Yes being an ambassador is a volunteer position but it is not a one way street. Allrecipes benefits and the ambassadors benefit in different ways. Because it is unpaid, one can choose the level of participation that fits and you can leave the program at any time if it is not working for you. I've been with the program since its inception and have very much enjoyed some of our assignments and have had a couple that I have asked for a pass on because it didn't "work" for me. All in all, its been a good experience that I am glad I signed on for.
gderr the dysfunctional
Feb. 2, 2013 5:20 pm
i have a question for you leperKhaun. why are you interested? you can always use the "contact us" button at the bottom of the page and address allrecipes directly. i am not an allstar, btw.
Feb. 2, 2013 5:20 pm
Because they get people to positively promote the website for free. Why would anyone pay for something that is free? Arguably, AR may think they avoid a conflict if they had to disclose they’re paying people to promote stuff but they still worry about this based on the disclosures being made by the ambassadors. The liability to AR is less for a volunteer rather than have some type of employer/employee or contractor relationship, and who wants the extra hassle of gov’t. reporting of taxes for compensation if it were paid.
Feb. 2, 2013 5:31 pm
I want to know the benefits of the program and if it is worth pursuing. Seems like a lot of time with no benefit. Wanted to no more. Seems like the twinternships are showing up on a lot of sites.
Feb. 2, 2013 5:50 pm
I am an Ambassador and I joined the program through my love of food and cooking. I think what the program has done for me is that it has helped me to try tons of different recipes that I probably would never have tried. We have been tasked in the past to put photographs on recipes that do not have pictures, we call them faceless recipes. We have been challenged to do that on sites that are for other countries i.e., Italy. If you like food, taking photographs and chatting on Facebook with the same kinds of people then you should check out the program. AllRecipes is always looking for new Ambassadors.
Feb. 2, 2013 6:35 pm
It sounds like being in the group you can do the same stuff as not being in the group. So, again why is it selective?
Feb. 2, 2013 8:52 pm
This will ruffle feathers, but as far as "selective" goes, remember, it's calles the Allstars. There are lots of great folks that come here to AR, and I've made some great friends (some even Allstars now) over the years, but this used to be a very different place. "The Buzz" was called the "Recipe Exchange" and there was no daily most popular/class favorite/prom king&queen sort of thing going on. It was very nice. Then came the constant popularity ratings then lo and behold the (All)Stars were born. Sure, no one is on the payroll, but it's not without benefit for those who want to pursue it. Do you have a blog or want to promote your food photography? It can help, and who knows, they may offer up another free trip to Seattle again this year. Allstars can say what they want, but there's no getting around the fact that it's a private society, a little inner circle where no one else is allowed. As for being able to "chat on facebook" with others with the same interest? I do that too in groups where anyone is welcome. Allstars have their own private groups. If this is what interests you, I think the sign up period for the latest try-outs is pretty soon.
Feb. 2, 2013 9:14 pm
The way it sounds from everyone is that the group is a "click" of people that Allrecipes uses their passion for cooking to get free advertisements.
Answered by: pelicangal
Feb. 2, 2013 5:54 pm
Sorry I forgot to say that I have made great friends while being in the program (and also before) AllRecipes is a great place to start wonderful relationships. After you have been here for a while you will see that we have quite a few groups that get together to meet each other and see the face behind the name. I love being a part of the program.
lisa j
Feb. 2, 2013 8:21 pm
I've been here for years. I still don't get it. Who are they and who cares? Like that pro thing. What?
Feb. 2, 2013 9:56 pm
"Mimosa it sounds like there's some competitivness here, I thought everyone loved everyone. Should have thought twice, women get catty, guys try to avoid that, we want to learn from one another not be clawed. I made effort to join the allstar group but Ms Ivory told me that my profile was lacking and she felt I was not ready to take on the social media issues, maybe I should wait for the other program they are working on? On another page, I talked to a couple other ladies who gave me a ideas on why I wouldn't want to join the allstars...they said you can't be anything but a butt-kisser, certain people are favored, leaders don't lead, it's sort of disorganized with too many chieffs and not enough indians. thanks to Mis7UP for her insights and good luck to the rest of you."
Feb. 2, 2013 9:58 pm
oh, sorry, Ms Ivory is the leader of the Allstar group, for those who don't know her. She's said to be so welcoming, but not to me, and I'm sure, some others too, if they chose to speak out
Answered by: jrbaker
Feb. 2, 2013 11:20 pm
I've been an avid user of allrecipes for many years and I live being part of the program. I live being able to promote the site in a positive manner--who doesn't like to eat and look at photos of great food? As for the naysayers, those are a dime a dozen. I'd say if you're really interested in the Allstar program, then start participating in the site--make recipes, add your reviews, and if you like taking photos then add those also. It's a great community of home cooks, and I have to say that it combines my two favorite hobbies (cooking and photography) so I view it as a definite plus.
Feb. 2, 2013 11:21 pm
Should say love--just ignore my typos!
Feb. 3, 2013 1:20 am
as a non ambasaador-it seems alot like the tv commercials- i listen more closely when it is a "regular"-non paid person- than a "paid" (celebraty)make sense- a regular person is looking at the product for the home cooks point- jmo:-)
Feb. 3, 2013 2:55 am
from the home cooks point-
Feb. 3, 2013 3:41 am
I tend to agree with mimosa and lisa. I participate on this forum to give/get advice mostly on cooking/food/baking topics. If you have free time on your hand and want to do volunteer work, I guess that is your own business. THere are probably hundred of good websites, a few that I use each have their pros/cons. Getting others to market/promote your product/service for you as an unpaid 'employe' is still just a clever marketing scheme to me.
Feb. 3, 2013 4:51 am
From what I have heard so far, the only thing that makes the people in the group and a paid marketing group different is this group is not paid. Allrecipes selects a "click" of people and is concerned about what they say and do. Then asks them to do all kinds of actives on the site to give the site positive feedback. Also, they are asked to do actives on different country websites, example was Italy. On TV commercials, no matter what if they say they are a "regular" person or not, the advertisers decided this person needs to be in the commercial because he/she will promote the product. Then if you do research on the web. You will find the negative and positive feedback on the product.
Feb. 3, 2013 5:30 am
The main difference is also what sets this site apart--it's by, for, and about the community of home cooks. Allrecipes primarily has recipes submitted by normal people, and that's the appeal! It's a shame that negativity has to intrude on a good thing.
Holiday Baker
Feb. 3, 2013 5:55 am
Hello, I am in the group. It is basically like a hobby. No, no one is paid you are right. That is even said on the blogs. Each new group is 6-12 months and then some leave and then some stay. If I had a FT job, myself, I would not be able to participate. We pretty much do do the same activities that others do on the site daily, make recipes, post photos, and reviews. They just give us some new ones to try by various sponsors. Probably not recipes I would have tried, so that might be the appeal for me. I mostly get my cooking advice here though. To be honest the members I see on the buzz, for the most part, are the ones that circulate in and out. I also, have seen other sites mentioning the same programs so I understand. The net will be full of them soon, more likely. Taste of Home is starting theirs soon too.
Feb. 3, 2013 9:45 am
How am I being negative when I am just trying to gather information about the group to see if it is worth the time? Now it seems like by asking questions I get people questioning my motives and now saying I am negative for stating the information that I am hearing from the group members.
Feb. 3, 2013 10:59 am
I agree with Goodfood it sounds like a good marketing scheme to get your customers to do your marketing for you. That saves the company the cost of marketing. Plus, the customers are doing something they like. But, I wouldn't be selective about who can be in the group. More people equals more activity on the site and more free marketing.
Feb. 3, 2013 11:11 am
I'm not in the program, but I agree with you GENIUS! I wonder who came up with the idea? I'm not sure how selective they are, other than only wanting a certain number of them.
Feb. 3, 2013 11:12 am
And, just like any internet site, you need to grow a thick skin on here, lol. We do like to debate and question each other. Glad to have you here. It was a great discussion, I enjoyed reading.
Feb. 3, 2013 11:36 am
So, now I need thick skin because I asked how am I being negative. Also, I believe if you actually like debating each other then it should be a discussion about the information not verbally attacking each other to get someone to stop saying something you don't like. If what I am saying is incorrect then tell me where I am wrong and we can debate that.
Feb. 3, 2013 12:03 pm
Thank you for your compliment. I agree what you are saying about this forum.
Feb. 3, 2013 12:17 pm
Sorry, I mentioned thick skin because I had to grown some on here. Wasn't meaning to sound negative about that toward you. I didn't feel like you were attacked, but this isn't my post and I'm not emotionally involved.
Feb. 3, 2013 12:25 pm
No Problem, Scotdog I understand what you mean because of some of the comments I have seen on here. I take it you have been on this site for awhile. It sounds like some people on here will say stuff just to get you to stop talking because they don't like the truth.
Feb. 3, 2013 12:57 pm
I don't see it that way. They are just stating their side. But, yeah, I've been on here a while so I probably see a different side than someone brand new. I've grown to know some of the *quirks* that different posters have. And, some of them in the brand ambassador program, love the program and have made great friends (in real life) through it. Most of them are some of the sweetest people you'll *virtually* meet on here.
Feb. 3, 2013 1:30 pm
I agree with you some of the ambassadors sound nice like, Marianne, pelicangel, and Blender Woman they wanted to explain what the program is for them. Some of the other group members that have not been might be very nice. I was only talking about people that want to say I am being negative for asking questions or repeating what is said to make sure I am following everything.
Feb. 3, 2013 2:00 pm
I am sorry I just noticed I missed a word. I meant to say: Some of the other group members that have not been here might be very nice.
Feb. 3, 2013 2:28 pm
Actually, I think this is a very good topic for discussion. Some will agree, some not........but oh well, life will still go on. Frankly, if Apple computers gets people (paid of unpaid) to go on various social networks and say wonderful things about Apple products, I don't really find them credible or objective, since they are simply an extension of that company (just an example.....but there are probably several more just like this). At the company where I work, we are permitted to participate on blogs/social network sites, etc......HOWEVER, we are alwasy asked to clearly state where we work when making statements about the products/services we provide. I think that is a more honest way of operating. Obviously, those functioning as 'ambassadors' are more likely to say positive things about whatever company they are representing.
Feb. 3, 2013 4:18 pm
LepreKhaun, the negativity I mentioned comes from folks consistently talking about the Allstar program as a negative, cliquish program, when it's not that way at all. There has been that 'stigma' since the program began awhile back. It wasn't regarding you at all.
Feb. 3, 2013 4:24 pm
And, I don't understand it. We post blogs and folks complain, it just seems like people who have chosen to participate in the program are seen in an unfair light at times, for whatever reason. I love being a part of it, I have always enjoyed contributing to this site since I joined over a decade ago, and have seen many ups and downs here on the exchange/buzz. People are different, for sure, and like Scotdog says, it does help to have a bit of a thick skin because this is the Internet.
Feb. 3, 2013 9:10 pm
Well ladies, I had decided to drop this whole mess but in light of this selection method I got to say something. Someone provided a listing for latest all star folks, now remember my profile was to be "beefed up", so said Ivory, to be considered. Yet look at the profiles for a few of these good people. WHERE IS THE BEEF? So how is selection made? Seems the story changes depending on who tells it, maybe there is more to it. Were I to repeat some of the statements made by some of the beloved allstar community members, the echoes would rumble and heads might roll about. So will leave you with this one final thought---it isn't a click, it's selective, it isn't inclusive, it's segregational, and it's something I don't think holds my interest any longer.
Feb. 4, 2013 8:56 am
Hello. I read about the Allstar program a year ago and like everyone else who is in it, I applied. I was not selected the first time and then was the second time. I feel very fortunate and have learned a GREAT deal from being in the program. Instead of throwing darts at the program, if you are interested, apply! Like Jennifer said.. it is not cliquish or negative. These are wonderful people and you will learn a ton!!
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