November 30, 2006

PERSONALIZE THE HOLIDAYS WITH SATISTYING FOOD GIFT IDEAS FROM ALLRECIPES.COM

From Recipe Ideas to Clever Packaging Tips, Allrecipes.com Has Everything You Need to Create the Ultimate Gift

Seattle, November 30, 2006 — The perfect Christmas gift is often a challenging pursuit that leaves us empty handed and in panic-mode, scrambling for the first generic gift we can find before Santa’s arrival. The simple truth that the food experts at Allrecipes.com have learned from over the years is that the most memorable holiday gifts are those that speak directly to our own unique personalities. To revitalize the important aspect of personalizing gifts this season Allrecipes.com, the world’s largest community recipe site, has created a holiday advice section dedicated to recipes and tips for creating food gifts that will satisfy any taste.

Allrecipes.com’s “Festive Food Gifts” advice section features everything from recipes for cookie mixes in a jar to treats for man’s best friend, and even homemade liqueurs, candies, flavored vinegars, soups, condiments and more. The plethora of recipes, and tips on would-be challenges like how to safely package cookies for mailing and how long it’s acceptable to store flavored vinegars, will ensure that you don’t have to brave the mall during zero hour for a last minute non-descript gift item.

“Food and the holidays have always gone hand-in-hand. There is just something about creating food that you find comforting, satisfying and exciting and sharing that with others,” said Jerry Gulley, editor-in-chief, Allrecipes.com. “That is why we culled through our 40,000 tested, rated and proven recipes to find the most compelling for gift ideas.”

In addition to the food gifts section, Allrecipes.com is also the definitive online resource for holiday cookie baking, offering thousands of the world’s best cookie recipes, cookie exchange how-tos and fool-proof baking tips. For the second consecutive year Allrecipes.com will offer a Cookie Countdown featuring 25 days of the world’s best loved cookie recipes. A section devoted to Gingerbread treats gives instructions for making cookies, people, houses — or even a whole village.

From December 1 through December 25 a free downloadable Holiday Cookie cookbook will be available at Allrecipes.com and includes everything needed to make and enjoy the top 10 holiday cookie recipes based on the ratings and reviews tallied over the past nine years.

Allrecipes.com offers more than 3,000 holiday recipes from time-tested classics to new twists on old traditions. All of the recipes have been tested, rated and reviewed by Allrecipes.com’s audience of more than 20 million home cooks.

About Allrecipes
Allrecipes, the world’s largest social network of food and entertaining enthusiasts, receives more than 35 million annual visits from users who share and download recipes, reviews, photos, personal profiles, and meal ideas. For more than 10 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent food Internet site, and part of the Reader’s Digest Association, Inc. food and entertainment division, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere.