August 24, 2006

ALLRECIPES.COM REACHES MEMBERSHIP HIGH OF TWO MILLION IN JULY

In Addition to Record Membership, Site is Experiencing Nearly Seven Million Unique Visitors per Month

Seattle, August 24, 2006 — Fueled by fresh content and a growing bank of recipes, Allrecipes.com, America’s largest recipe Web site for home cooks, reached a new membership high of two million active, registered members in July. Soaring membership rates and nearly seven million unique visitors helped Allrecipes.com finish the month as the second most popular Web site in the food and beverage, and food and beverage lifestyle categories, according to Nielsen//NetRatings.

Allrecipes.com has experienced rapid growth in recent years, doubling its member base since 2004 and logging a 54 percent increase in unique visitors over 2005. The site is also preparing to launch new content and recipes for the upcoming holiday season, which traditionally increases Allrecipes.com’s unique visitor traffic by as much as 50 percent. Allrecipes.com experienced more than nine million unique visitors per month in November and December of last year.

“Reaching two million active members is another significant milestone for us this year, one in which we’re very proud,” said Bill Moore, president and CEO of Allrecipes.com. “Increased membership, record site traffic and our new relationship with Reader’s Digest Association are all indicators that Allrecipes.com is more than meeting the needs of the American home cook.”

About Allrecipes
Allrecipes, the world’s largest social network of food and entertaining enthusiasts, receives more than 35 million annual visits from users who share and download recipes, reviews, photos, personal profiles, and meal ideas. For more than 10 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent food Internet site, and part of the Reader’s Digest Association, Inc. food and entertainment division, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere.

About Reader’s Digest
The Reader’s Digest Association, Inc. is a global publisher and direct marketer of books, magazines, music collections and video to customers in more than 70 countries. In addition to Food & Entertaining, its U.S. business includes three other divisions organized around consumer affinity interests—Home & Garden, Health & Wellness and RD Inspiration. The company publishes 77 magazines, including 50 editions of its flagship, Reader’s Digest, the world’s most widely read magazine. The company is privately held by a group of investors led by Ripplewood Holdings L.L.C. RDA’s headquarters are near Pleasantville, New York.