February 2, 2006

Allrecipes.com Has Recipe for Success

Scores High Marks Across the Board

NEW YORK, NY—(MARKET WIRE)—February 2, 2006 — Recently released results from an independent web site customer satisfaction and experience study revealed that members and visitors to Allrecipes.com like what they see and want more of it. The study of Allrecipes.com was conducted by iPerceptions Inc, a company that specializes in attitudinal analytic research “capturing the voice of the online customer.”

Conducted in mid December 2005 over a ten-day period, the study queried over 1500 visitors to the Allrecipes.com web site and found that more than 80% of the respondents rated the site very good or outstanding—indicative of an extremely satisfactory experience.

In fact, compared to other similar sites visited by the respondents, Allrecipes.com scored an overall customer satisfaction rating of 8.6 on a zero to ten-point scale, the second highest rating attained by a web site in the last 100 studies conducted by iPerceptions.

Of particular interest is the high 9.1 customer loyalty and referral rating the site received as well as the 8.8 score for trust. “These high scores represent a solid vote of consumer confidence in the site and indicate visitors will not only continue to make repeat visits, but will also give Allrecipes.com the ultimate compliment by referring friends and associates,” said Imanuel Muller, Senior Analyst at iPerceptions.

“Allrecipes.com has always recognized the value and long-term benefits of building strong relationships with our online community,” said Esmee Williams, Vice President of Marketing at Allrecipes.com. “That is precisely why we chose to work with iPerceptions—they were able to quickly and accurately capture the voice of our members and visitors and provide us with critical real-time visitor-focused insights and knowledge that ensure our members will continue to give us their support and loyalty,” said Ms. Williams.

About iPerceptions Inc
iPerceptions is North America’s leading web focused attitudinal analytics provider. Its webValidator® continuous listening solution "captures the voice" of the online customer helping companies learn more about their customers with metrics that quickly turn learning into action. Using a comprehensive proprietary perceptual framework to evaluate key elements of the visitor experience and predictive algorithms and modeling to identify those attributes that drive satisfaction, the webValidator continuous listening solution turns thousands of data points into easy-to-understand strategic and tactical decision support. iPerceptions’ clients include BMW, Allrecipes.com, Unilever, Volvo, Reebok, Hilton, GM, Carlson, Nasdaq, L’Oreal, RCA, Aerosoles. Land Rover and CompUSA. iPerceptions is based in New York with sales offices in Toronto, Montreal and London, England.

About Allrecipes
Allrecipes, the world’s largest social network of food and entertaining enthusiasts, receives more than 35 million annual visits from users who share and download recipes, reviews, photos, personal profiles, and meal ideas. For more than 10 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent food Internet site, and part of the Reader’s Digest Association, Inc. food and entertainment division, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere.