ALLRECIPES.COM AGAIN SETS RECORD TRAFFIC NUMBERS
Community Recipe Site Wraps up History-making Year on Top
Seattle, January 13, 2006 —
Ringing in the New Year, Allrecipes.com, the world’s leading community recipe site for home cooks, will remember December
2005 as the month the company logged an all-time high of 9.1 million unique visitors to the Web site, according to their internal
log files. Nielsen//NetRatings backs up this growth reporting a 25 percent increase in unique visitors to the site and 42 percent
growth in page views over 2004.
With this unprecedented traffic, Allrecipes.com became the second most popular Web site in its category, behind only
Foodnetwork.com. Nielsen//NetRatings also confirmed that Allrecipes.com’s traffic surpassed that of other popular consumer
sites including ABC.com, iVillage.com, CondeNet.com, BetterHomesandGardens.com and Oprah.com. This capped off a history-making
year for the company.
“This record breaking traffic confirms that Allrecipes.com is the destination of choice for America’s home cooks
looking for trusted recipes and advice. We have always known creating a destination that pairs the Internet’s most
comprehensive resource for recipes, cooking advice and meal ideas together with the opinions, creativity and talents of the home
cooking community would result in an unbeatable combination—and our traffic supports that,” said Esmee Williams, vice
president marketing and partner affairs. “This was an amazing way to cap off the year and position us for the new challenges
and opportunities 2006 will bring. We’re ready to make 2006 a banner year as well.”
Editors Note: Jerry Gulley, editor-in-chief of Allrecipes.com and graduate of the Culinary Institute of America,
is available for interviews upon request.
About Allrecipes
Allrecipes, the world’s largest social network of food and entertaining enthusiasts, receives more than 35 million annual
visits from users who share and download recipes, reviews, photos, personal profiles, and meal ideas. For more than 10 years,
the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes,
entertaining ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing
independent food Internet site, and part of the Reader’s Digest Association, Inc. food and entertainment division,
Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere.
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