Rita's Water ice dates back to 1984 when it's first store opened in Bensalem, Pa. At Rita's, our tag line of "Ice Custard Happiness" is more than a saying. It’s our way of life! 5256 Providence Rd Suite B Virginia Beach VA 23464 Flavor Line - 757.474.2770 www.ritasicevabeach.com www.myspace.com/pinkiceinc Delightful treats made with Rita's Water Ice and Custard!