| Founded |
July 28, 1997 |
| Employees |
87 |
| Headquarters |
3317 Third Avenue South, Suite D
Seattle, WA 98134 |
| Executive Team |
Lisa Sharples, President
Amber Dunn, Vice President, Digital FEAST @ RDA
Esmée Williams, Vice President, Brand Marketing
Jim Kreyenhagen, Senior Vice President, New Business Development
Barbara Antonio, Vice President, Development
Rita Spangler, Vice President, Retention Marketing
Scott Scazafavo, Vice President, Product Management
Bob O’Keefe, Vice President, Content
|
| About Allrecipes |
Allrecipes, the world’s largest social network of food and entertaining enthusiasts, receives more than 270 million
annual visits from users who share and download recipes, reviews, photos, personal profiles, and meal ideas. For more than 12
years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted
recipes, entertaining ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest
growing independent food Internet site, and part of the Reader’s Digest Association, Inc. food and entertainment
division, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere. |
| Site Facts |
- Allrecipes is the world’s largest social network of food and entertaining enthusiasts who share and download
recipes, reviews, photos, personal profiles, and meal ideas.
- The site has grown into an interactive community with an active membership base of more than two million home cooks.
- The typical Allrecipes user is looking for an efficient, trusted and reliable resource to assist with everyday meal planning.
- A true resource for planning weekly meals, approximately 48 percent of Allrecipes users visit the grocery store within 48
hours of visiting the site.
- The Allrecipes community has grown organically, fueled entirely by positive word-of-mouth.
|
| User Profile |
The typical Allrecipes user is a busy, working woman who is charged with preparing both everyday and holiday meals. But no
matter who comes to the site—a working mom, a busy dad, or a college student away from mom’s kitchen for the first
time—all are searching for ways to prepare and fit great food into their time challenged lives. Allrecipes members and
visitors don’t come to romanticize recipes and food images; they come to share, rate and download real recipes that work
for them. Everyday food and entertaining enthusiasts find Allrecipes as a comfortable and familiar place to share their
experiences and gather ideas.
Allrecipes user stats:
- 64 percent of users are between the ages of 25 to 54.
- 94 percent are the primary household decision makers.
- 78 percent are female.
- 62 percent are working women.
- 75 percent are married.
- 40 percent have children living at home.
- 63 percent entertain at home monthly.
- 90 percent consider the site an important asset for meal planning.
- 71 percent of visitors are seeking recipes that can be prepared in less than an hour.
- 83 percent seek food, beverage and recipe information online each month.
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| Press Contacts |
Public Relations
Allrecipes News Bureau
Allrecipes@carryonpr.com
Toll-Free Media Hot Line
1.866.202.4429
Judith H. Dern
Manager, Public Relations
Allrecipes.com
JudithD@allrecipes.com
206.436.7442
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